![](https://cdn.myportfolio.com/2c5e0dec58ed5eb77b7dfde5d274a2f7/1d686c5a-883d-4da9-a9b4-d784d3bbab7f_rw_3840.png?h=0236868a821ea87a3a887be91a62543b)
AD COUNCIL PROJECT:
Abstract:
This exercise was to design and mockup various assests for web, billboard and magazine ads.
We were asked to choose a topic represented by Ad Council.
Research:
Visualize a social issue
Develop a moodboard
Research the issue and find talking points.
Research data points that help support the social issue.
Look at type families, styles, weights that will be used for a logo .
Process:
Create in Figma and Photoshop
Create figma app adding logo, CTA and AD council logo
Create mock up ads using Photoshop (to show where ad would be used)
Mock-up design
Create and prototype mobile app with data found in research.
![](https://cdn.myportfolio.com/2c5e0dec58ed5eb77b7dfde5d274a2f7/cda8fd34-56d7-4bcf-8406-65bccac890ff_rw_1200.jpg?h=dda16319cd81d41fd456383ab8eef693)
Below Design Mock-ups were created in Photoshop (billboard, Magazine and grocery display photos from Adobe Stock.
![](https://cdn.myportfolio.com/2c5e0dec58ed5eb77b7dfde5d274a2f7/04a8dab7-0bbe-4dad-a655-e3c282d00716_rw_3840.jpg?h=4c36c4ef1a378b759d1c63e99c04583d)
![](https://cdn.myportfolio.com/2c5e0dec58ed5eb77b7dfde5d274a2f7/da221bc0-8b1f-4e73-ac18-6b5676c88448_rw_1920.jpg?h=630a58908470b484ced6b50b082bbe00)
![](https://cdn.myportfolio.com/2c5e0dec58ed5eb77b7dfde5d274a2f7/3ce85e61-3fd4-4a80-b9e6-a2644fbcd7ce_rw_1920.jpg?h=a51a1791754e8d67801824ec653930d2)