AD COUNCIL PROJECT:
Abstract:
This exercise was to design and mockup various assests for web, billboard and magazine ads.
We were asked to choose a topic represented by Ad Council.
Research:
Visualize a social issue
Develop a moodboard
Research the issue and find talking points.
Research data points that help support the social issue.
Look at type families, styles, weights that will be used for a logo .
Process:
Create in Figma and Photoshop
Create figma app adding logo, CTA and AD council logo
Create mock up ads using Photoshop (to show where ad would be used)
Mock-up design
Create and prototype mobile app with data found in research.
Below Design Mock-ups were created in Photoshop (billboard, Magazine and grocery display photos from Adobe Stock.
