Abstract:
This exercise is to set up a brochure for a company.
Choose an imaginative brand+tagline
Understand the brochure target audience.
Be creative, precise and informative.
Design a simple and miminal style
Continuity of design from cover to inside.
Readable flow of information on panels.
Research:
Visualize a brand ideas.
List all of the information required for people to call to action.
Look at type families, styles, weights that will be used.
Process:
Create in Indesign
Set up two sides with crop marks and fold lines.
Create page bleeds and gutters
Create vector art using Illustrator (typography, graphical elements)
Appropriate and contrast use of type style, size, and weight.
Create raster art using Photoshop (continuous tone imagery)
The use of design elements, illustration and color to create interest.
Add Photos to create interest.
Photos cropped and correct format. (create links in Indesign)