The 5th annual Ohana Festival recently returned to Doheny State Park at Dana Point, California after a two-year break due to the coronavirus. The three-day beach festival was curated by none other than Pearl Jam frontman Eddie Vedder, alongside Pearl Jam manager Mark Smith and Live Nation. This book and website are intended solely for educational purposes in conjunction with a graphic design degree narrative assessment project. It's an exciting opportunity to explore festival design, including font, artwork, and branding, from the perspective of a photographer and graphic designer who experienced those three magical days firsthand.
To review the font style -
 Let’s first look at its anatomy, properties, and classification.
The Ohana Festival Typography Style utilizes a sleek and contemporary geometric font with slight adjustments to particular aspects. Upon first glance, it appears to be a Sans Serif font, which boasts a sharp and distinct tip to each letter's arms, legs, and apex. The font is also heavily weighted, with thick and bold letters that maintain consistent width. Its "O" is perfectly rounded and equally proportioned across the axis, while its "A" and "H" sport slightly lower crossbars. Additionally, both the "A" and "N" exhibit a pointed tip on their apex. Other fonts with similar characteristics include JOSEFIN SANS, Helvetica, and Futura.
My exploration of the logo using the Windows font typeface: Gill Sans MT.
During this exploration, I found other tweaks to the typeface regarding tracking and kerning.
My Gill Sans version of the logo is drawn to the left. It is also the font style I used throughout the booklet with Tracking and Kerning that closely resembles that of the original Ohana Festival logo. I also used a complementary Adobe font: Segoe Script in the project.

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All content within this assessment is copyrighted and can not be copied, reproduced, transmitted, sold or distributed.
Festival images are copyrighted ©2021 Marissa Carter, MisMarissa.
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